Popular culture, it is more of acculturation, it is culture. This is the definition of standards and parameters of society. More than 100 years, Karl Marx wrote about capitalism is capable of everything into a commodity. Commodities are elements, regardless of whether the products or ideas that are bought and sold. In his time, Marx noted that capitalism, transforming the work, raw materials, manufactured products, including on grounds of sex, raw materials, and that merchants and traders have tended to forget a fetish of raw materials.
Until the mid-20th century, a mass consumer culture had developed, commodifying, the situation was much more than Marx had already planned in his day. With the years 1950, abstract ideas as a way of life and art have been marketed and sold, such as popular culture. Hugh Hefner sold the idea of Playboy - suave, cultivated, swing young companions. Benjamin “Bugsy” Siegel sells Las Vegas idea that any strike could be rich on gambling tables. Jack Kerouac contributed Beatnik culture. Hollywood contributed to this phenomenon, like James Dean and Marlon Brando, individualistic, even if non-political, social rebels. However, a group of rebels without a cause is hardly a political threat to the status quo.
Probably the biggest and most successful marketing of culture, the Walt Disney Corporation. Disney, with their global empire of theme parks, films, television, radio, music and publishing, manufactures and markets products physically intangible assets of American pop culture. He is optimistic, with a popular culture, pro-capitalist, American subject, but popular culture.
One aspect of cultural diversity Kommodifizierung is its ability to coopt, neutralize, and powerless to make any challenges economic and political status quo. In this way, cultural hegemony is applied. Rock & Roll, music emerges in the 1960 as the music of protest and rebellion, was in a period of 20 years, the music is selling beer, tennis shoes, and cars . In addition, commodified revolutionary activists Malcolm X and was marketed as a way of report. This capacity tam while a commodity, and make a profit in order to contribute to a policy of short collective memory of consumers in capitalist societies.
While culture as a commodity tend to overly optimistic and happy (happy, optimistic people buy more), it also has its downside. Few people because of political decisions which are aimed at the abnormal situation of a prison sentence of mass (and the increase in executions). The Kommodifizierung prisons, such as culture has contributed to the normalization of the abnormal.