Acxiom-on-Demand targeting improves response rates and reduced costs of sale.
Platform automated software also allows small and medium enterprises to take advantage Predictive Modeling in targeting campaigns Direct Marketing
Little Rock, Ark.. — Small and medium-sized companies can now Predictive Modeling technology to determine statistically their best prospects for direct marketing. Acxiom ([R])-On-Demand Targeting [TM] is a simple automated approach to identify the best prospects, probably in response to campaigns or offers.
Based on Genalytics’ automated Modeling Technology On-Demand Acxiom immediately targeting improved response rate and reduces costs by removing these households ..
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